Public Relations Strategies – How to manage your vehicle Loan

Violeta Zapata

In a society where image and the generation of experiences have become the backbone of communication and marketing strategies, betting on creative ways to approach influential voices are key when developing our public relations strategies. However, there is an action that has been indispensable for years for the reference voices of each sector to echo our products: the possibility of testing, for themselves, what our company offers to customers.

Generating an experience with our services or products, will not only allow them to speak with full knowledge about it, but also implies that their coverings are soaked with naturalness and credibility. To this end, a whole gear is set in motion, ranging from the development of the action strategy, to stock control and monitoring of the impacts generated in the media.

“Thanks to Augure’s Car Fleet service and its multiple functionalities, we can know in real time the state of our fleet and have access to an accurate history of each of our vehicles.”

Mr. Debord, Director of Corporate Communications, Volvo France.

 

BUT… HOW CAN WE MANAGE THESE ACTIONS WHEN OUR COMPANY IS PART OF THE AUTOMOTIVE INDUSTRY? WHAT IS THE GOAL?

A few weeks ago we published an interview with Volvo France’s Director of Corporate Communications, Marc Debord, in which he talked about the importance of using fleet management tools for lending his company’s vehicles.  Applicable to all sectors, the objective of this type of action is that you become the protagonist of a space in a communication channel. A few years ago, we would speak exclusively of traditional media and specialized journalists; today, this scenario is incomplete if we do not include the more than known influencers and all the online channels that the communication and marketing departments count on to launch their campaigns.

In an industry with so many opinion leaders who can drive the visibility of our vehicles, it is essential that car brands can manage their vehicle loans quickly, efficiently and centrally Click To Tweet

INFOGRAFÍA - CARFLEET

HERE’S HOW THESE VEHICLE LOAN MANAGEMENT TOOLS WORK

To begin with, it is essential that the tool you choose meets certain requirements that speed up and facilitate the work of the departments involved in this process. In addition, now more than ever, the tool must offer the necessary resources to adapt all your actions to the new GDPR and to guarantee a solid protection of the stored critical data: license plates, licenses…

INFO - CARFLEET PUBLISHER

Marketing and Communication Manager Violeta Zapata

The plurality of roles she has carried out, since the beginning of her professional career, give her a global and complete vision of the sector. She began his career in radio, writing, editing and broadcasting news. Later, she joined as an account executive in different agencies, where she carried out the planning and execution of communication and public relations strategies. In recent years, she has completed her training with specialized courses in Social Media and Digital Marketing that allow her to complete her work profile offline and online.

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