Augure : Key dates
- 2002 - The founding of Augure: the first IT solution specifically dedicated to the communication professions, including: corporate communication, public affairs and press relations ...
- 2006 - The deployment of Augure throughout Europe.
- 2010 - The company has grown to service more than 500 clients including the world's most reknown multinational companies in across all business sectors.
- 2011 - Augure acquires iMente; the Spanish leader in online and social media monitoring
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Our objective: to ensure that reputation plays its role as the driving force behind companies' performance
Reputation research has highlighted the close relationship between a company's reputation, the level of its sales activities and its performance on the stock exchange. A corporate reputation is a key asset, which can have a major impact upon the company's capacity to operate in all fields, whether financial, recruitment, production or sales.
In the developed nations, in view of the strong position enjoyed by the financial markets, it has been estimated that reputation accounts for between 60% ans 70% of a company's value.
In this environment, communication professionals face new strategic, operational and technology challenges
From simple monitoring to active and collective listening: crisis situations, but also the best opportunities are born today on the Internet. How do you set up an intelligent monitoring and warning system? How do you effectively share this information within the company?
From mass communications to a mass of communicators: exponential increase in the number of influencers, variety of profiles (journalists, bloggers, micro bloggers...), heterogeneity of behaviors and expectations. How do you identify the influencers that really matters? How do you increase awareness of their expectations, follow their news, their movements?
Towards cross-channel communications: in 2012, communications professionals can no longer ignore the opportunities offered by social networks, mobile devices, yet must not forget the traditional methods of interaction with stakeholders. How do you learn the best practices of each channel? How do you create a real complementarity between the different channels and ensure the constitency of messages?
The new challenge of measurement: the analysis of campaign return on investment, the establishment of reputation and influence indicators have become part of the job of communications professionals. How do you set up a measurement system in an environment where standards are not established? How can you build real-time dashboards allowing the control of the business of communication?