Our mission: Enable you to better manage your reputation
Reputation is like capital in the bank which corporations can draw upon when times get tough. Be it positive stakeholder perception or the key intangible called goodwill, hits on reputation can have dramatic effects in a number of ways:
To your finances… from being forced to write down the value goodwill as an asset. Morgan Stanley estimates that such good will ‘hits’ could amount to $200 billion or more over this economic cycle which will reduce overall book value, increase leverage ratios, and reduce ability to raise finance.
To market share… maintaining or growing market share becomes increasingly difficult as brand equity weakens as consumers consistently cling even more in a downturn to trusted brands with proven quality and performance.
To your license to operate… from a tougher regulatory environment to a loss of advocacy from key NGOs and consumer groups
Today’s Business Reality
As issues spiral up in a climate of mistrust, public affairs, corporate communications and media practitioners are increasingly on the frontline for protecting their company against risk and ensuring their license to operate among key stakeholders such as government, academia, community groups and NGOs
Yet managing reputation is complex
Corporate communications have never been more complex. Piloting the interplay and oversight of sophisticated Public Affairs, CSR, Corporate and Product PR strategies, over dispersed teams, departments and geographies, while navigating shifting social, economic and political tides, served by a patchwork of fragmented service providers, agencies, processes and ill adapted tools may seem like a challenge.
Doing so while faced with a constantly shifting universe of unfamiliar and unknown stakeholders with unparalleled power to impact your reputation quickly becomes daunting.
Set this against a context of rapid business change, new technologies, media fragmentation, and a board which still expects you to have the big picture while staying on top of all the details and, well, welcome to unchartered territory.
Business Imperatives - Empowered programs and people
Solutions for public affairs, corporate communication and media practitioners that dramatically enhance both operational and strategic performance without scaling headcount or budget are critical. With the advance of technology these solutions are now available. From a centralized platform, every aspect of the reputation management process can be streamlined, from audience engagement to news distribution, to the Internet and to monitoring to measuring results.
Organizations can leverage these innovations to generate dramatic time savings and higher productivity, better internal co-ordination and orchestration and enhance their influencer relationships.
Quite simply they can consistently outperform their less enabled competition in mmeasurable business return on criteria such as activity, credibility, competence, influence, policy contribution and sensitivity.