Press Release - March 28, 2012
Turn your press review into a “Social Magazine”!
Thanks to its "Webzine", Augure provides PR professionals with the first social press review. This module collects, organizes and shares press clippings and online or social mentions into an interactive magazine that reproduces the experience of a paper publication. To be "flipped through" on a PC, tablet or Smartphone without restraint!
Companies are gradually integrating online media, blogs and social networks at the core of their strategic monitoring. In spite of this evolution, corporate press reviews are still being shared in heterogeneous formats (URLs in a newsletter, PDF files, even paper printouts …) that are cumbersome to create and no longer suited to the needs of their audience already used to browsing through web 2.0 content in their everyday life.
- How can the completeness of a press review be guaranteed when new information is being retrieved from online media, blogs and social networks every minute?
- How can monitoring be presented consistently and homogeneously when the majority of clippings are extracted from such varying formats as blogs, RSS feeds, online media, social networks …?
- How can significant information be found quickly in the mass of articles and information?
- How can the press review be adapted for mobile browsing on the go ?
PR professionals now have their "social press review"
Just like very popular "Social Magazine" apps (Flipboard...), Augure's webzine lets you aggregate editorial or social content into a personalized magazine that can then be browsed as a paper magazine on a PC, tablet or smartphone.
However, unlike the B2C approach of the competition, Augure’s Webzine takes a very different stance, targeting exclusively the needs of communications and public relations professionals.
Transforming a press reviews into an interactive magazine has never been easier
Based on client-specific keywords, (brands, products, executives, campaigns, …), Augure automatically collects clippings from over 23.000 media, 1.5 million blogs and major social networks such as Facebook or Twitter. Articles from traditional media can also be included in order to provide a truely cross-channel panorama of the company’s coverage.
The « webzine », with its completely customizable content and topics, is generated automatically to resemble a magazine mixing press articles, blog posts, tweets or even YouTube videos into a homogeneous and interactive interface.
This 2.0 version of the press review can be shared with company collaborators via any channel (email, intranet, …) with no size constraints and its layout automatically adapts to all types of browsers, whether on PC, tablet or Smartphone.
Additionally, users of the ComSuite platforms, Augure’s global Reputation Management platform, can also benefit from the synergies between this new module and exisiting platform features for journalist / influencer targeting, multi-channel campaign management and traditional/online/social media analysis.
This module is the first to create a bridge between traditional media – of which it borrows some of the essential qualities, such as maximizing content value through layout – and online media the benefits of which (interactivity, multiple browsing modes, integration of video, to name a few) have become a standard.
View a Webzine sample now and sign-up for a free custom-defined monitoring viewed in Webzine format.
Created in 2002 in Paris, Augure provides the first crass-channel public relations and reputation management platform. This cloud-based solution allows companies of all sizes to monitor this reputation online and offline, target key influencers, manage campaigns on all channels simultaneously and, finally, to measure their impact on traditional, online and social media.
Augure's range of products, made up of ComSuite, ComSuite Agency and iMente (a dedicated e-reputation solution) is used daily by over 1.000 companies in Europ among which are industry leaders such as Renault-Nissan, Richemont Group, Nestlé and Novartis.
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Christine Schaer (Press attaché - Casoar)
Caroline Baron (Press contact - Augure)
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