Reputation Management Videos
Welcome to our Reputation Management Decision Makers Web TV series in which Augure CEO Michael Jaïs talks to Chief Communications Officers and other executives in large european companies and organizations and collects their insights on how they handle reputation management accross all channels and media.
Thierry Wellhoff - Wellcom
With the advent of digital, companies are facing many challenges regarding communication and reputation management. To the PR agency Wellcom and Thierry Wellhoff, managing reputation is being able to manage images and opinions. But what are the fundamentals on which companies can rely to manage images and opinions, and to be able to align the two? For the launch of "Net Influence", Wellcom’s expertise center for digital, and "Origami Systems", Thierry Wellhoff shares with us his experience regarding Reputation Management.
Kasper Ulf Nielsen - Reputation Institute
In this instalment, Michaël Jais receives Kasper Ulf Nielsen, executive partner at Reputation Institute. Reputation Institute is the global leader within reputation management consulting. They operate in more than 30 countries and help companies leverage their reputation. Reputation is based on the emotions; confiance, admiration and respect are core value for your reputation. Kasper Ulf Nielsen tells us about the Global RepTrack 2012, their report that analyses the reputation of the 100 best companies around the world. Companies have shown difficulties to export their reputation, and only few of them have been able to build a better reputation in foreign markets than in their home country. French and Spanish companies are not an exception to this situation.
In this instalment, Michael Jais receives Alain Cayzac, Senior Advisor at Goetz. These two communication specialists go back over the elements that make a brand mythical. First, Alain Cayzac gives us his advice to deal with a crisis, and shares his experience as a former president of the football club PSG. Then, he analyses the concept of a "brand as a person" and the three criterias associated with this concept, which are essential to build a long lasting reputation: a physical aspect, a character and a style.
In this instalment, Didier Venturini, CTO at Région PACA explains what it means for a government institution to build long term trust with a variety of stakeholders such as citizens of all ages, business managers and administrations accross traditional, online and social channels.
How does a brand who has been suffering from lackluster product image for years pick up steam on social media to rebuild reputation? Follow Xavier des Horts' explanations on the intricacies of a cross channel product launch to find out how Nokia dealt with this issue with the Lumia 800.
When a luxury automotive brand decides to set foot in a crowded marketplace using little or no advertisments to do so, it relies on building a reputation for reliability and strong stakeholder engagement instead. Claude Hugot of Infiniti tells you all about it.
RTE & GE Energy
The energy sector faces strong and conflicting opinions from the public and regulatory institutions. Stéphane Cossé, Director of PA at RTE and Franck Farnel, Chief Communications Officer at GE Energy EMEA give us their respective points of view on what reputation management means to industry leaders.
In this first episode, Jeff Archambaud, VP Communication at Euro Disney discusses how American companies manage their reputation on French soil and how Euro Disney leverages Twitter to shape its image and stay in contact.