White Papers
Welcome to our white paper resources page. Feel free to download any document for your personal use. To share with others, please share the links below rather than pass along the document directly. Thank you.
Click any image for more information on the corresponding white paper or follow the download link below every description.
Positive Interaction: Leveraging engagement for reputation management
The web 2.0 has created a business environment in which any stakeholder can potentially influence any other. Engaging such varied groups as legislators, journalists, consumer associations and NGOs is a daunting task to anyone trying to maintain consistent messaging and reputation. This white paper explains how official engagement guides such as those provided by the GRI can be used to create and structure an engagement strategy including monitoring, actual engagement and measurement.
Click to download "Measuring Engagement : What Measures for PR and Reputation Management"
Reputation Management & Social Media: The Good, The Bad & The Ugly
Facing criticism online is never a pleasant experience and companies have handled such situations with variable openness, talent and success. This white paper presents a series of small case studies and gives recommendations to get you ready in case the worst happens.
Click to download "Reputation Management : The good, the Bad and the Ugly"
Measuring Engagement: What Measures for PR and Reputation Management?
In the past decade, media measurement has emerged as an essential, yet conflictual, aspect of PR, practitionners and experts rarely agreeing, particularly on such topics as AVEs. Online and social media have made this issue more critical still as direct engagement has rendered past metrics useless. This white paper covers new ground and gives practical recommendations for measuring PR and reputation management in a connected world.
Click to download "Measuring Engagement : What Measures for PR and Reputation Management"
The New Social Corporate: Is there a PR Pilot in your Social Plane?
Social media engagement is traditionnaly the responsibility of the marketing department who uses social outposts for growing communities, branding and product promotion. But in today's world, consumers, NGO's, the media and other stakeholders - who use social media to find information on your company - expect to find corporate information. The white paper explains why and how PR pros should be included in every social media campaign.
Click to download "Social Corporate : Is there a PR pilot in your social plane?"