A Focus on data quality
Inconsistent or incorrect media and stakeholder contact information is a daily issue for communication departments and carries a huge cost:
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Low audience coverage
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Poor accuracy
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Lack of business intelligence
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Inefficient spending
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Sub optimal stakeholder experience
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Increased non-compliance risk
A few interesting statistics:
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Of the French parliament’s 800 members, 25 change some contact detail (phone, mail, title, etc) per week)
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35% of any parliamentarian database will be inaccurate within 1 year
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Marketers waste £195m in postage costs by sending incorrectly addressed international mail (Marketing Direct magazine)
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Up to 67% of UK B2B mailings contain errors
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88% of all data integration projects fail because of poor quality data
Where we make the difference
Augure provides a comprehensive portfolio of data management services to ensure your core business data is sourced, cleaned, integrated and improved.
Our data services are provided by a team of information experts with deep experience for all types of business around the world.
We build this information into your bespoke ‘Information Ecosystem’
Data services include:
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Customized Collection services: We partner with you to define any customized contact or information collection required and upload this data into your solution.
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Data Cleansing: Our data experts process data cleansing through our ETL (Extraction Transform Load) framework. This offer allows our clients to initialize their database with updated/ cleansed data
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Internal data integration: We partner with you to define the way internal data should be integrated and process the integration of this data. This data is cleansed then compared and mixed with data coming from external content providers. Our data integration frameworks provides our client with comprehensive audit track and logs.
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Ongoing maintenance: Leveraging a combination of human and technology resources we maintain the accuracy and relevancy of your data on an ongoing basis.
Data Types include:
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Key industry topics and trends with key word search capability
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Customer specific data requirements by product, geography or campaign
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Contact databases across media, governments, academics, NGOs and other influential stakeholders