Communication professionals in the automotive industry face numerous challenges such as nurturing product image; optimizing the ROI of press fleets; handling the public's reaction to necessary recalls ans unpredictable crises; measuring the efficiency of product launches and of sponsoring; building strong relationships with elected representatives, associations, NGOs and other influent stakeholders. Furthermore, the diversity of business markets and the development of individual expression on new media makes an integrated multi-support communications plan and platform a necessity.
Listen to and analyze the automotive industry signals, anticipate crises and react in real-time.
Identify the key stakeholders of your sector and plan your engagement with them.
Orchestrate your communication activities and simplify the management of your national and international campaigns.
Optimize the management of your press fleets and maximize their ROI.
Measure the impact of your communications and those of your competitors.