The demand for managing the customer experience and reputation quality has more than ever before become a key factor for the global leadership of luxury and fashion industries. Communications and Marketing departments are joining forces into integrated Marketing Communications Departments to convey to their stakeholders an image of product craftsmanship and total quality.
With a widening of the communications media landscape - which today embraces the social media world including blogs, user generated content and online sources - the three traditional communication channels are now changing.
With Augure, your company can now:
1. Identify, understand and build high-quality relationships with the new opinion leaders including bloggers or experts leveraging Augure’s database of opinion leaders and influencers.
2. Understand real-time a clear overview of the external sentiment on the reputation of the brands and their spokespeople leveraging both traditional and online monitoring and evaluation activities.
3. Measure all communications sources, including the news, to assess the profitability of the external outreach programs, press publicity, online and offline engagement and public relations initiatives undertaken.
Expand your audience to adapt to these new markets and develop new relationships with bloggers and experts who are influential on the world wide web.
Coordinate all of your communication and campaign activities.
Benefit from the targeted and active monitoring of your brands and those of your competitors.
Measure the impact of your events and campaign program and those of your competitors.