The brutal upheavals witnessed in the banking world have brought about fundamental readjustments, driven by the changing taxation, legal and regulatory environment. The strategic changes and communication policies accompanying this have placed the spotlight firmly on corporate and social responsibility and governance as a means for companies to improve their reputations. In the emerging new media landscape, Web 2.0 technologies including blogs, forums, mixed media, user generated content and social media arecertainly a source of new risks but also offer numerous opportunities to reinforce the credibility of, and trust in the companies operating in the banking sector.
Identifying new stakeholders, introducing sustainable development programmes and reporting to stakeholders in a precise and transparent manner is paramount. Understanding advocacy real-time on these issues, measuring the impact of stakeholder outreach activities and monitoring it online and offline are all new challenges for the banking industry.
Identify opinion-leaders and decision-makers in the public policy landscape who will have a direct or indirect impact on the key material issues and emerging risks.
Coordinate and align your global messaging in-house and agency activities to effectively build advocacy on your position on the themes of vital importance to the company and its stakeholders. Build trust through relevant, targeted and effective outreach.
Benefit from access to a targeted and active monitoring service based on sources that monitor your communication channels, material issues and crisis risks.
Measure the impact of your communication activities and those of your competitors. Track advocacy real-time. Analyse your circles of influence for leverage and shift reputation on key material issues.