Augure acquires Adequate Systems and strengthens its leadership in PR solutions in France and Southern Europe - 24/01/2013

Paris, January 24th 2013 – One year after acquiring iMente, the Spanish leader in online and social media monitoring solutions, Augure, number 1 in the PR management software market in France and Southern Europe, announces the acquisition of Adequate Systems, one of the leading PR software solutions in France. With this acquisition, Augure doubles its client base in France, strengthens its portfolio of SMBs and mid-cap companies, and broadens its offer in order to satisfy the professional needs of in-house as well as agency communications, whatever their size. This acquisition takes place at a strategic period during which Augure is embarking on the conquest of Italy and South America.
Read the press release.

Web TV Show - Reputation Management Decision Makers #7 - Kasper Ulf Nielsen - Reputation Institute : what makes you reputation? - 10/07/2012

In this new instalment, Michaël Jais receives Kasper Ulf Nielsen, executive partner at Reputation Institute.

Reputation Institute is the global leader within reputation management consulting. They operate in more than 30 countries and help companies leverage their reputation. Reputation is based on the emotions; confiance, admiration and respect are core value for your reputation. Kasper Ulf Nielsen tells us about the Global RepTrack 2012, their report that analyses the reputation of the 100 best companies around the world. Companies have shown difficulties to export their reputation, and only few of them have been able to build a better reputation in foreign markets than in their home country. French and Spanish companies are not an exception to this situation.

Discover now the advice of a reputation expert.

Web TV Show - Reputation Management Deciders Makers #6 - Alain Cayzac - Senior Adviser : What about the concept of "a brand as a person" ? - 25/06/2012

For this new edition of "Reputation Management", Michael Jais receives Alain Cayzac, Senior Advisor at Goetz. These two communication specialists go back over the elements that make a brand mythical.

How could we receive this great man without talking about football and the PSG? The former president of the football club explains how to deal with a crisis. With the overexposure and the fascination with the huge amount of money involved, this sport is not an exception to the crisis. Alain Cayzac knew several crisis, some of them were very serious, like the death of a suporter. According to him, during these sensitive moments the important thing is not to bury your hand in the sand. You need to acknowledge , to show compassion, to take measures and communicate all the information you have to avoid any type of suspicion and rumours.

What about the concept of a "brand as a person"? According to Alain Cayzac, there is an analogy between a brand and a company. They both share three important criterias : a physical aspect, a character and a style. These three elements all together form a long-lasting reputation, which is different from a brand image!

Watch our video to know more about the future of the Parisian football club and the elements of a "brand as a person".

Augure selected as one of the 25 finalists for the 2012 France & Benelux Tech Tour - 10/05/2012

The European Association Tech Tour acknowledges the European leader of Enterprise Reputation Management Solutions for its strong strategy and the success of its offering. Read the press release.

White Paper - Is there a PR pilot in your social plane? - 29/02/2012

Communicators are from Venus, Marketers are from Mars

Web TV Show - Les Décideurs du Reputation Management #5 - Didier Venturini - Region Provence Alpes Cote d’Azur : an interactive and customized relationship with its citizens - 27/02/2012

Augure acquires iMente, the Spanish leader in the online and social media monitoring industry - 13/12/2011

Reputation In Action #6 - 09/11/2011

Social Media : branding or reputation management ?

White Paper - What measures for Public Relations and Reputation Management? - 29/09/2011

Reputation in Action #5 - 08/09/2011

If some business leaders remain hostile to the use of social networks because of their fear of loosing of control over communications, measuring its effectiveness online is another major obstacle. Traffic, clicks, number of fans, Twitter followers, retweets ... a multitude of metrics coexist, without forming a coherent whole, or allowing a unified evaluation process integrating traditional media. We offer a few recommendations to put these metrics in a broader context and define a strategy for measuring your public relations and reputation management.

Reputation in Action #4 - 06/07/2011

Today, many brands have taken the plunge and created new online interfaces with their public: Facebook pages, Twitter accounts, LinkedIn groups, YouTube channels ... but many more are still shying away, for fear of public blunders and crises, thereby turning their back on many potential benefits such as a gain in coverage and brand awareness and better control of their image. This new newsletter addresses the main aspects of risk mitigation and crisis management on social networks.

Datasheet Automotive - 29/06/2011

Communications in the automotive industry face numerous challenges such as nurturing product image (reliability, security, environmental friendliness, performance ...), the ability to handle the public’s reaction to necessary recalls and unpredictable crises, measuring the efficiency of product launches and of sponsoring. Optimising international press fleet management processes and linking media coverage to car loans also plays an vital role in financial allocation decisions. And the development of individual expression on new media makes an integrated multi-support communications plan and platform a necessity.

Augure launches its new release : Augure ERM V6 - 11/05/2011

Datasheet Banking & Insurance - 26/04/2011

 In a credit market with increased competition, negative stakeholder sentiment and public opinion can adversely affect an organisation's ability to keep and attract customers, and in particular corporate and retail depositors. In an effort to maintain share price and successfully attract deposits and investors, financial institutions therefore need to maintain reputation for good corporate governance and regulatory compliance. Banks must also seek to build an image of long term stability and good corporate citizenship.

Augure offers corporate reputation management platforms for companies across the financial sector. 

Breakfast meeting : e-reputation and new stakeholders - 17/03/2011

Health and Corporate Reputation - 08/03/2011

Faced with a number of vital and global problems, companies operating in the drugs and medical equipment industries are today having to grapple with an ever more competitive market, increasingly local regulatory bodies, NGOs and more demanding associations. Faced with hitherto unseen challenges in terms of their corporate image, they are constantly assessed on their compliance policy, their investments in research and innovation, or their corporate social responsibility and philanthropy. Developing long-term dialogue with new decision-makers within the treatment chain is a major challenge for companies in these sectors.

Augure enables Mobile Enterprise Reputation Management. - 02/03/2011

White Paper - Enterprise Reputation Management & Social Media : the good, the bad & the ugly - 29/12/2010

What is social media and why should companies care?

White Paper - Positive Engagement - Leveraging your Stakeholder Engagement for Strategic Communications Planning and Corporate Reputation Management - 27/12/2010

Corporate reputation is an intangible asset amounting to up to 70% of an organisation’s market capitalisation. Recent evolutions in the business environment and social communications have made stakeholder engagement an essential part of the strategy of responsible and successful organisations in order to maintain this capital. But research shows that most engagement efforts in multinational or multi-services companies are kept in silos and uncoordinated across business units or departments.

This document describes some of the engagement guidelines provided by the AA1000 and GRI assurance standards and how following these guidelines with an appropriate collaborative, full circle platform can help:

• identify important stakeholders and groups ;
• map them and their opinions on the organisation’s strategic issues ;
• engage them appropriately and monitor impacts.

in a natural continuous improvement cycle to help respond to short term events in the context of a long term communication and corporate reputation management strategy.

It also describes engagement in the context of crisis management and social media to show how detecting earlier warning signals both enhances the organisation’s ability to contain the crisis and lowers the cost at which this is done.

AugureNews #2 - 01/12/2010

Discover the latest news from Augure.

Fashion, Luxury & Beauty Datasheet - 01/12/2010

More than in any other sectors, brand image is central to preoccupations of luxury groups. Communicating perfection, innovation and excellence requires expensive promotional investments. The daily monitoring of campaigns and measuring of ROI is crucial. The emergence of new modes of expression has not escaped the market leaders. More accessible, more individual, they have the ability to strongly impact the reputation of the company. Brands need to regain control of these new media conversations and use new engagement and evaluation protocols.

Augure provides solutions for managing and measuring brand image.

AugureNews #1 - 01/06/2010

Augure's first newsletter

Energy Datasheet - 01/06/2010

It is essential for key players in the energy sector to regain control of their reputations and communicate their ability to respond to future challenges, especially when considering  the various new principal influencers.

Augure offers corporate reputation management solutions for companies in the energy sector.

June 2010 - LexisNexis and Augure announce an Alliance to Optimise Corporate Reputation Management - 01/06/2010

Full depth integration of print and online analysis simplifies public relations campaign management.

March 2010 : New Nominations - 01/03/2010

Augure appoints Michael Jais CEO and Amélie Faure Chairman of the Board of Directors.

Web TV Show - Les Décideurs du Reputation Management #4 - Xavier des Horts - Nokia France : When social media help a brand -

Web TV Show - Les Décideurs du Reputation Management #3 - Claude Hugot - Infiniti : How do the companies from automotive industry manage their reputation ? -

For this new issue of "Les Décideurs du Reputation Management", Michael Jaïs from Augure welcomes Claude Hugot, the Infiniti Communication Director. Infiniti is the brand premium of the Japanese car manufacturer Nissan.

Already involved in the United States since 1989, the luxury brand officially launches on the European market during the car show at Geneve at the end of 2008. The launch of a new car brand on the market already inundated sparkes off questions.

Which assets this brand shows in front of the other car manufacturer involved in Europe ? What is its business model ? What is its marketing strategy ?

Immediatly discover Claude Hugot's answers in this video.

Web TV Show - Les Décideurs du Reputation Management #2 - Stéphane Cossé - RTE (Réseau de transport d’électricité) & Frank Farnel - GE Energy : How the companies from energy sector manage their reputation? -

For this issue on the reputation in the energy sector, Michael receives Stephane Cossé, Deputy Director - Head of Public and European Affairs of RTE and Frank Farnel, Director Communications and Public and European Affairs of GE Energy.

Should Obama pay the bill green businesses in the oil sector?

After the BP affair in Louisiana, could the reputation of the oil sector affect consumer behavior toward them?

How to communicate on such a sensitive subject?

Web TV Show - Les Décideurs du Reputation Management #1 - Jeff Archambault – Euro Disney: How the american companies manage their reputation in France. -

For this first issue Michael Jais receives Jeff Archambault, VP Communications, Euro Disney, the perfect guest for how an American brand can manage its reputation in France. Michael starts this week with a topical issue: do the sponsors of the France team have to fear the failure of the Blues during the World Cup football in South Africa?